Projects
Welcome to my digital marketing and graphic design portfolio! This is where I showcase my previous work and personal projects. I believe that each project has a story to tell, and I'm here to share the journey behind each creation with you.
Project 01: Integrated Marketing Campaign for Saxbys - Penn State Project
My Role: Project Manager
For this project, I was entrusted with the responsibility of leading my team to create a compelling integrated marketing campaign for Saxbys. The goal was to make Saxbys Cold Brew and Grilled Cheese an iconic duo. I gained critical knowledge and skills in gathering consumer insights through primary and secondary research, communication and management skills, and experience with various creative elements. It was an exciting challenge, and I'm proud of the results we achieved.
This scratch off coupon was one of our deliverables that leaned into our campaign theme of enjoying the unexpected.
Project 02: RAYDAR Campaign with Neutrogena
My Role: Account Manager
I had the opportunity to spearhead an advertising agency, RAYDAR, that worked in tandem with a brand team, representing Neutrogena, to create a strategic market plan and campaign. I helped to create full-funnel marketing approach for Neutrogena sun products that included an innovative app experience. I gained hand on experience with focus groups and data collection as well as graphic design and management skills like effective communication among several teams.
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Prototype of an integrative app for Neutrogena Sun with user profiles that allow purchases and subscriptions while also informing consumers about live weather conditions like the current UV Index in their area.
Project 03: Marketing materials and collateral for BAYADA Home Health Care
My Role: Customer Services Associate
As a marketing professional, I have been tasked to create various marketing materials to help promote the company's services and local events. These materials include PowerPoints, advertising copy, flyers, handouts, posters, and more. This project demanded creativity and flexibility to meet the specifications of my supervisors, often on short time constraints. I had the chance to practice and develop graphic design skills on this project.
A flyer created to advertise a Lunch & Learn event hosted by BAYADA for healthcare professionals.