Work Experience
Professional Background
2022 - Present
Client Services Associate (prev. Intern)
BAYADA Home Health Care
Blairsville, PA
I built strong relationships with clients, referral sources, and community partners while managing data entry, technology tracking, and insurance authorizations for 300+ clients. I provided technology support across three offices, created marketing materials for state-wide conferences, and designed digital newsletters for 500+ employees. My expertise in developing graphics for social media and advertising campaigns, along with my swift adaptation to new technologies, significantly enhanced team efficiency and communication.
January 2023 - May 2023
Agency Account Manager
RAYDAR - Penn State Prime
University Park, PA
Experienced in digital marketing, I collaborated with Neutrogena and Assembly Global to strategize and execute high-impact campaigns. I expertly managed media planning and activation to ensure successful outcomes. Whether working independently or with cross-functional digital teams, I adeptly handled content and deliverables, applying innovative digital marketing techniques to create a prototype for an interactive app for our campaign pitch.
August 2022 - December 2022
Project Manager
Advertising & Sales Promotion | Saxbys
University Park, PA
Led a team to develop a 1st-place Integrated Marketing Campaign for Saxbys, leveraging secondary research and projective techniques for key insights. Successfully crafted and pitched a comprehensive campaign with detailed deliverables to company executives, showcasing strategic expertise and impactful results.
Education
2019 - 2023
Bachelor of Science in Marketing
The Pennsylvania State University
University Park, PA
During my time at Penn State's Smeal College of Business, I gained comprehensive knowledge of marketing principles, consumer behavior, and market analysis. This laid a strong foundation for my career in the dynamic field of digital marketing.
Skills & Expertise
Digital Marketing Strategy
Creative Graphic Design
Project Management
Event Management
Client Relations
Market Research